Why Your Next Offsite Should Be Designed With LinkedIn in Mind
- Get Lost
- 6 days ago
- 4 min read
Your next company offsite could do a lot more than bring your team together. It could tell your story to the world.
Most companies treat retreats as private, internal events — a time to reset goals or reconnect. But if you think about it, these moments are pure storytelling gold. They reveal culture in motion: people laughing, reflecting, learning, and showing what it actually feels like to work at your company.
That’s the kind of content that shines on LinkedIn.
The New Stage for Employer Branding
LinkedIn is no longer just a digital résumé wall. It’s where your brand, culture, and reputation play out in real time. Job seekers, potential partners, and future clients scroll through to get a feel for who you are.
When someone looks at your company’s profile, they aren’t only checking open roles. They’re reading your story — one post, one image, one shared experience at a time.
That’s why your next offsite shouldn’t just be a team experience. It should be a content moment, built intentionally for your brand.
The Missed Opportunity Most Companies Don’t See
Every offsite is full of powerful, emotional moments: breakthroughs, conversations, laughter, teamwork, maybe even silence in nature. Yet most companies return home with only a few blurry photos and a group selfie.
The reason is simple. Nobody planned for storytelling.
When content isn’t part of the design, you miss the chance to:
Show your culture beyond buzzwords.
Capture authentic visuals that reflect real people.
Turn human connection into magnetic employer branding.
Imagine if the same retreat that strengthened your team also built a narrative your next hires or clients could feel. That’s what it means to design with LinkedIn in mind.
What It Looks Like to Plan for Storytelling
Designing an offsite with content in mind doesn’t mean staging fake smiles or forcing video cameras on people. It’s about subtle structure — small choices that invite authentic stories to surface.
Here’s how it works in practice:
Set the intention early Tell participants the retreat will include some storytelling. It helps everyone relax about being on camera later, and they’ll start noticing meaningful moments themselves.
Create moments worth capturing Schedule reflection sessions, shared meals in beautiful settings, group hikes, or creative workshops. These naturally create genuine, visual stories.
Think visually when choosing venues Natural light, open spaces, and scenic backdrops make content effortless. The right environment tells half the story for you.
Encourage honesty, not polish The best posts aren’t perfect—they’re human. A shaky video of your CEO laughing around a campfire will connect more than a scripted promo.
Rotate who captures content Give a few team members the role of “story spotters.” That keeps things spontaneous while spreading the responsibility.
Use variety Capture short clips, group photos, candid reflections, and small quotes. Different formats keep your feed dynamic later.
Plan the follow-up Don’t post everything in one week. Build a mini calendar — highlight Day 1 energy, then share a behind-the-scenes post the week after, followed by a team reflection later.
This approach doesn’t change the heart of your retreat. It simply ensures that what happens there continues to inspire long after it’s over.
The Types of Content That Resonate
When companies share content from retreats, the best-performing posts have a few things in common: authenticity, energy, and emotion.
Try these ideas for your next offsite:
A carousel post with team photos and short quotes about what each person learned.
A 30-second video capturing morning reflections or laughter between sessions.
A photo story of the retreat setting, showing both people and place.
A “what we took home” post from your founder or HR leader, sharing a personal insight.
A behind-the-scenes clip showing the planning, the travel, or the setup.
The goal isn’t to advertise. It’s to share your humanity in motion. When done right, these moments attract people who share your values — and that’s where employer branding begins.
What to Avoid
While it’s tempting to document everything, balance matters.Here’s what to keep in check:
Don’t make the retreat feel like a content shoot. People need to relax.
Always ask permission before sharing personal photos or quotes.
Skip the overproduced corporate tone. Real moments are stronger than polished soundbites.
Avoid “gratitude dumps” — those posts that tag everyone without saying much. Tell one story per post instead.
Keep some things private. The most meaningful experiences don’t always need to be public.
The sweet spot is capturing truth, not staging perfection.
Measuring the Impact
When you weave content into your offsite, you can measure its success beyond the retreat itself. Look for signs like:
Stronger engagement and shares on LinkedIn posts.
Positive comments from potential hires or partners.
New followers who discovered you through retreat stories.
Internal excitement about how your culture “looked and felt” online.
These are small signals that your company’s story is traveling further — and resonating more deeply.
Turning Offsites Into Brand Moments
Offsites are powerful by nature. They gather people, energy, and emotion in one place. The question is whether you’ll let that energy fade when everyone returns — or carry it into the world.
At Get Lost, we help companies design retreats that are as visually and emotionally impactful as they are restorative. From choosing destinations that photograph beautifully to shaping programs that naturally generate storytelling moments, we help your offsite live far beyond the event itself.
If you’re ready to create a retreat that connects your team and strengthens your brand, let’s build it together. Get in touch with Get Lost and turn your next offsite into a story worth sharing.